Bay State Savings Bank is Worcester's longest standing community bank. They've been a trusted financial partner to scores of people and businesses in the area for over a century.
In Spring 2023, the bank hired us to help showcase the many positive impacts of their work in the Central Massachusetts community.
Content Strategy
Creative Direction
Video Production
Personal relationships define Bay State's approach to banking. That approach has kept them strong for over a hundred years, and now it sets them apart during a time of rapid growth in Worcester.
We built our story on these ideas. In conducting interviews with Peter Alden - the bank's longtime President - and other staff members, we captured insights into Bay State's rich history, values, and culture.
We also interviewed two of the bank's community partners - Quinn's Blue Plate and The Guild of St. Agnes - to illustrate Bay State's commitment to relationships and how that commitment translates to incredible outcomes.
Our completed video was shown at Bay State's annual corporators' meeting, and will be an integral part of the bank's future branding and marketing efforts.
Let's talk! We'd love to get to know your business and learn about your biggest branding and marketing challenges.